Workplace Policies and Discrimination
INTRODUCTION
And PROBLEM IDENTIFIATION
In this case study the business owner of a restaurant used various
marketing to do sales on off seasons.
While everyone
is on vacation in the spring and summer, business is always brisk; however,
during the winter, it gradually declines. Fred, the owners of the Sandtrap,
used several unique tactics and stunts to boost attendance during the
off-season. And one of the strategies involves wearing shorts as a uniform to
attract customers. Due to this all the waitress has to wear shorts and low-cut and tight-fitting shirts.
With the help of this technique the sales of the restaurant boost up but there were many problems that raised up. And some of the problems impacted the staff both mentally and physically. Sometimes after having a few drinks, many male customers make vulgar and aggressive comments to the waitstaff. It can reduce employees’ morale, decrease productivity, and contribute to physical and emotional effects such as anxiety, depression and posttraumatic stress disorder. Same problem was faced by a student working there known as Lucy. In this blog we will discuss what are the various alternatives that the owner can use and prevent these types of situations at workplace.
Decision Criteria
Safety – Safety is the
most important factor at a workplace. It should be considered that mental safety
of the employee is as important as physical safety. As it is discussed in the
case that after wearing shorts and tight-fitting shirts, the female staff has
to pass through many problems that can affect them badly.
Comfortability – Comfortability is the also very prominent factor as
the staff has to wear uniform for long time and they have to do various tasks. So,
it is very important that the uniform should be designed in that way, that the
person who is wearing should feel comfortable.
Restaurant
Branding and Marketing – Uniform is a part of restaurant brand.
Mostly restaurants thought that if their staff will wear sexually
revealing outfits their branding will become strong. But this can negatively impact the image also as if employee stood up and raise their voice that sometimes they have to go to through really bad conditions.
Alternatives
In this case the
owner of the restaurant should ask Lucy whether she likes to wear the new dress
despite looking at the safety factor. As an individual, a person can wear
whatever they want. If Lucy agrees then the owner should look after their employees
and make some strict rules and regulations.
Implement and uphold anti-sexual harassment laws - All managers and
staff at restaurants must be made aware that sexual harassment is not
acceptable. Making anti-sexual harassment policies is a wonderful place to
start, but it's also important to establish processes for reporting concerns
and dealing with complaints.
Security Guards – Restaurant can hire security for the safety of their employees. If
anyone is seen harassing the staff, then security can easily kick the people
out. And sometimes people try to damage the property of restaurant, and this
can also be prevented.
Training for employees - All staff members ought to complete bystander
intervention training so that, if they observe harassment, they are aware of
how to spot it and how to support the victims.
Professional Dress Code – I think that here professional dress code should be adopted,
and it will also appeal the customers. Consult with legal advisers to be sure we are adhering
to all national, state, and local laws before making your dress code official.
Additionally, our attorney should examine the clothing code to look for
guidelines that can be seen as discriminatory.
Best Alternative
I think that the
best alternative is that the dress code must be changed, and restaurant should
more focus on their marketing strategies. Proper dress code should be
implemented after taking a review from the staff. Restaurant owner can use media
platforms to promote themselves then making the staff feel uncomfortable by
wearing short dresses.
References
1. Kiwi LMS. (n.d.). 11 Expert Tips for Training Restaurant Staff. https://startkiwi.com/blog/11-expert-tips-for-training-restaurant-staff/
2. A. (2022, March 25). A Sample Dress Code Policy Is Available For Download. ELH / HR4Sight. https://www.employmentlawhandbook.com/resources/sample-dress-code-policy/
3. Rademaker, M. (n.d.). Think Big Safety First Day Logo Stock Vector (Royalty Free) 1203080503. Shutterstock. https://www.shutterstock.com/search/safety-first-logo
This is a very effective marketing method to attract customers by changing the clothes of employees, but the boss's consideration is not very comprehensive, which leads to psychological and physical discomfort of employees.
ReplyDeleteI am agree with the alternatives you put forward. The interests of the restaurant and the physical and mental health of the employees are very important, but most of the time they are conflicting, so we should balance the advantages and disadvantages of it..
The solution you choose has solved the problems faced by the waiters, but it has not taken into account the interests of the restaurant. The restaurant increased the number of customers by changing the clothes of the waiters, and proved that this method was effective through a period of operation. It did increase the sales of the restaurant, but its negative impact was that the waiters were sexually harassed. If you change the clothes of the waiters back to the original ones, it will solve the problem of the waiters being harassed, but at the same time, the sales of the restaurant will return to the original ones. Even if the restaurant uses other marketing strategies, it may fail, and may cause greater losses. Therefore, it should not completely reject the plan of changing the clothes of waiters to increase sales, but try to solve the negative impact it brings. I think it may be a good way to provide anti-harassment training and improve the salary of the waiters while strengthening the security force. This can not only minimize the possibility of being harassed by waiters, but also preserve the income of the restaurant.